Introducing Häfele Lighting

The new division combines lighting solutions from the Loox, Nimbus and Connect ranges to create an integrated and networked overall experience under the theme "Maximizing the value of space. Together."  We joined forces with Bruce B. to develop the division’s corporate identity and translate it into a spatial concept. The new brand was showcased throughout the entire booth with special highlights on a huge LED wall. Extending the physical space, the display opened up various digital spaces and invited visitors to explore Häfele’s diverse product worlds. 

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