A gala at the Schlüterhof courtyard of the „Deutsches Historisches Museum“ (German historical museum) in Berlin saw the accolade ceremony for the finalists and the awards show honouring the winners of the “Entrepreneur of the Year 2014” award. This competition organised by Ernst & Young rewards top entrepreneurial achievements.
jangled nerves created the staging and dramaturgical concept of this event, supervised media and technology planning and produced the media content presented during the event. The particular conceptual challenge was how to create a coherent connection of baroque context and state-of-the-art media technology while formally accommodating the trophy design. Thanks to the interplay of animation design, lighting and sound, the entire space underwent impressive transformations, depending on the respective programme item.
In front of the baroque façade of the square atrium, specially made 12-foot-high LED stelae were placed in a circle, delineating a new, virtual frame for the event and its presentation, making a 360° area of action possible. Among others, thus was formed the “Winner Circle”, endowing the finalists in each respective category with a virtual presence.
Thanks to television journalist Judith Rakers as presenter and director Rolf Maier, all 600 invited guests experienced an impressive and memorable show that will have a lasting effect far beyond the ceremony itself.