Customer Center of the Autostadt
In the customer center of the Autostadt in Wolfsburg, Germany, the world’s largest vehicle distribution center, visitors can configure Volkswagen’s whole range of models in a never before seen resolution and splendor on the all-new Car Configurator.
All the car’s interior and exterior features can be defined on a touchscreen and appear in real time as an almost life-size image on a 152-inch screen. Besides showing the overall appearance of the vehicle, the high resolution allows a view of the details. The front-end interface and the presentation screen are combined in a monolithic solid made from a white mineral material. This white giant lies at the heart of the mise-en-scène and is flanked by an 11-metre long material wall, which is used to present large, three-dimensional examples of all the optional cloth and leather upholsteries, inlays and paint finishes.
2013 Architektur Kommunikationsdesign Konzeption Medienproduktion Medientechnische Planung
Software: Realtime Technology AG
Photography: Lukas Roth