CES Las Vegas 2016↓
Mercedes-Benz Trade Fair Stand
The Mercedes-Benz stand at CES Las Vegas 2016 revolved around the company’s new Mercedes me solution, a technological advancement that merges modern mobility with the digital world all around us. Another highlight during the show was a teaser for the new E-Class, which was about to celebrate its world premiere no less than a week later at NAIAS in Detroit.
The sweeping Silver Flow display enticed passing visitors away from the trade fair plaza directly into the welcoming arms of the world of Mercedes me. The plaza itself captured the imagination with variety and multiplicity, creating a special display area for showcasing highlights on an oversized LED screen, along with plenty of space for special presentations. This was a good opportunity to display the Concept IAA show car, with additional room for information units and vehicle presentations. To bring the innovative cockpit of the new E-Class to life for visitors (with its high-resolution screens, ultra-sensitive touch control technology and state-of-the-art smartphone integration), they were enticed by specially designed furniture – offering them the chance to enjoy and experience this new development before its official world premiere.
Again, the Silver Flow was used to play with the light, matching the mood by individually alternating the illuminative effects. At the same time, the Silver Flow created a canopy that attracted trade fair visitors from afar. After its foray into the future, the Silver Flow moved back to the present day and the world of Mercedes me. Panels on the wall were used to bring the many facets of Mercedes me to life, whilst a ‘touch-table’ with embedded screens and iPads allowed visitors to explore the app.
Las Vegas, USA